of the most recognized and respected names in
the jewelry business Foland’s carries its own
Exclusive Branded line of diamond
jewelry…Foland’s Fire. These diamonds are
among the finest crafted diamonds available
anywhere in the world – rating 9.0 with Foland’s
Exclusive Isee2 Technology. Kroot invites
and encourages people to experience this new
technology by viewing and comparing her diamonds
with those of any others. The Isee2
technology allows Folands to exceed the less
stringent standards set by groups like the
American Gem Society.
Foland’s carries the Finest Name Brand jewelry
and fine gifts as well as unique handmade
fashion jewelry, glass giftware and executive
ink pens and lighters.
The tradition began in New York in 1924 when Lawrence Reich set his first diamond. As a master craftsman he perfected his trade and became one of the most skilled diamond setters in the world and was one of the first to perfect the Art of designing, creating wax models and casting gold jewelry.
At the end of World War II Mr. Reich moved his family to Detroit where he expanded his business into a complete wholesale jewelry operation supplying jewelry stores with gold and platinum mountings, diamonds and gemstones as well as servicing his customers with the experienced jewelers and diamond setters that he employed.
In the 1960’s Mr. Reich and his son-in-law, Jerome Kroot expanded the operation by employing traveling Salesmen who carried their exclusive line of jewelry and gemstones to jewelry stores in Ohio as well as throughout Michigan.
The family’s first venture into retail Jewelry began in the early 1970’s when they opened their first retail jewelry store in Oak Park, Michigan. As they say, "the rest is history". Today Foland’s is owned and managed by Heather Kroot, the third generation to serve the people of the Detroit area. Ms. Kroot is GIA certified in diamonds, colored stones and diamond grading.
With our 81 years of experience in all aspects of the jewelry business we are uniquely qualified to satisfy all of your jewelry needs. We are anxious to assist you with our extensive storage of knowledge and our vast inventory. Let us serve you as we continue our tradition of service into the 21st century and towards 100 years of excellence.