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Maurice Lacroix

 The name Maurice Lacroix represents decades of experience in the making of quality watches. In 1961, Zurich’s Desco von Schulthess AG – the Maurice Lacroix parent company – acquired an assembly facility in Saignelégier in the Swiss Jura mountains where it produced private labels destined for the domestic and international markets. In 1975 the company launched its own Maurice Lacroix brand.

In 2006, Maurice Lacroix launched its first own manufacture movement - the start of a new era for the brand.

"Tomorrow's Classics"

Maurice Lacroix is committed to creating lasting values through the competence and passion for interpreting authentic craftsmanship with innovative and contemporary solutions.

The value system on which Maurice Lacroix bases his work can be best described by defining its three core values:

Authentic: We feel obliged and committed to the Swiss watchmaking tradition and we wish to create original and authentic products by remaining true to our roots.

Contemporary: We are always seeking innovative and positively surprising elements for our designs, choice of functions and material. This contemporary thinking, combined with our commitment to authenticity, re-interprets traditional watchmaking in our own way.

Passion for details: Our passion and enthusiasm for the smallest detail is shown and felt in our designs, choice of material and in the finesse of the harmonious composition of every watch. This passion for detail is shown especially in the extremely elaborate and sophisticated watch dials, the finely decorated and finished movements of the Masterpiece Collection, which are enhanced with additional intricate complications, as well as in the design and materials of the Quartz Collections.

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